‘We don’t crush creativity’ – Samsung kicks Apple when it’s in trouble with new ad after iPad Pro controversy

A Galaxy Tab S9 being displayed with a keyboard on a white table

Last week, Apple held its ‘Let Loose’ event, where the company showcased some of its new innovations and products, including an ad about the event’s main attraction, the new iPad Pro. As you may have seen, this ad caused a firestorm of controversy for reasons Apple didn’t intend – and now Samsung has taken the opportunity to run an ad in response, poking fun at Apple’s ad.

The ad accompanying the presentation introducing the iPad Pro depicted a number of objects historically used to create and consume media being crushed by a hydraulic press, which was then lifted to form the new iPad Pro to reveal – implying that you can distill all these objects into the new tablet.

Leave a Reply

Your email address will not be published. Required fields are marked *