Butlin’s in Skegness is going one step further with new ‘posh’ lodges – here’s what I thought

If you thought Butlin’s was all Hi-De-Hi flats and chalets, you’re dead wrong. The famous Skegness resort – where it all started in 1936 – has seriously changed up its offering lately, investing a huge £20 million in some very chic on-site facilities in the past year alone.

I was invited to view the latest new build development, the £12 million 128 lodge Maple Walk, a collection of premium chalets for those who prefer a bit of peace and quiet.





The area, which took just under a year to build, is located across the street from the main resort. It feels different to everywhere else, and while Butlin’s branding is visible in certain areas, it’s not red and is incredibly muted. It’s a far cry from the Butlin’s you might remember from your childhood.

The chalets are located across the road from the main resort and are accessed via the metro tunnel. It has been given a football stadium-style makeover, with floor-to-ceiling lighting and new wood paneling as you enter.


There’s also a new playground as you approach Maple Walk, and like everything else here, it feels like you can send your kids somewhere without worrying about whether they’re safe or not.


As you turn the corner after the tunnel and playground, Maple Walk emerges from what was once wasteland, next to the area of ​​private caravans and static caravans.

The color palette consists of all shades of gray and white with muted lighting and a healthy dose of fresh, bright green grass. It’s the opposite of the loud, bright, flashing lights of the main resort across the road. Actually, it’s all a bit like Center Parcs, but without the trees, because this is a reinforcement for Skegness.


Visitors to this area will have their own private check-in booth, which I’m told will be a lot quieter than the main check-in desk.

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