Undercover Mechanic: The cycling wheel industry is full of marketing rants, here’s what you should really look out for in new wheels

It’s often said that, after the frame, the wheels make the biggest difference to your riding comfort and performance. I agree to some extent. However, tire volume and pressure probably have more influence on how a wheel feels than anything else.

The biggest problem consumers face when choosing a wheelset is the wall of marketing tirades they have to wade through to make their purchase. Recent years have seen an explosion of startup brands, all of whom say they’ve spent months or years, literally, reinventing the wheel. The first thing we normally do when one of these new brands pops up is to browse (or app these days, check the app store) the Taiwan Bike Source book to see if these have been pulled straight from the page.

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